Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Global Automobile Industry
- US Automobile Industry
- Media and Entertainment Industry - Vol. III
- Media and Entertainment Industry - Vol. II
- India Inc.: The Competitiveness
- » All Concept wise Cases
Industry wise Case Studies
- Film industry
- Animation Industry
- Steel Industry
- Mobile Telecommunications
- Commercial Aviation
- » All Industry wise Cases
Region wise Case Studies
Industry Analysis Case Study
Case Title:
The Chinese Luxury Goods Industry in 2005
Publication Year : 2005
Authors: Bharathi S. Gopal
Industry: Luxury Goods
Region: China
Case Code: INA0034B
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
The case highlights the tremendous growth potential for the luxury goods market in China. The case also focuses on the luxury industry in 2005 and the top 3 players. The booming economy in China coupled with increasing disposable incomes of the Chinese is making China a market that cannot be missed out by the luxury goods players. But the luxury players have to face the problem of counterfeiting which has reached to the extent of contributing to China’s GDP and supporting local economies. The luxury goods firms are in a dilemma, whether to enter the Chinese market and face the problem of counterfeiting or play safe by staying away from China and let go the opportunity of a strong potential market which is all set to be the No.1 in the near future.
Pedagogical Objectives:
- To analyse whether the luxury industry should enter China
- To analyse whether the presence of counterfeiting is a threat to the luxury goods industry.
Keywords : Luxury Goods; China; Counterfeiting; Fake; Pirated; Country of Origin; Luxury Retailing; Market Potential; Tourism and Luxury Industry; Industry Analysis Case Study; Local Partnerships; Brand Image; LVMH; Gucci; Richmont; Yuan
